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BMC
BMC’s story goes back to 1986 and it all started pretty humbly, assembling licensed Raleigh bikes, but it didn’t stay that way for long. By1994, the BMC name officially came to life. It was still a bit under the radar, but the ambition? That was there from day one. It all started in Grenchen, a quiet town in Switzerland where someone had a BIG idea, one that would end up changing the world of cycling. No chasing trends, no cutting corners. Just one clear goal: build the fastest, most precise race bike out there. Swiss engineering played a huge part in shaping that vision, every line, every detail, every ride. It’s where obsession meets precision and where nothing is left to chance. From winding local roads to the roar of the Tour de France podium, BMC has always pushed the limits of what performance on two wheels can look like. We were never here to follow the pack. We were born to create speed.
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Beyond the Dust: The Stories You Never See
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R5: 5.97kg And Race-Ready
R5: 5.97kg And Race-Ready